Google Ads

Google Ads Tips

Strategies to Improve Quality Scores for Better Ad Performance

Quality Score is essential in Google Ads, impacting ad ranking and cost per click. It measures the relevance and quality of your keywords, ad text, and landing pages, with high scores leading to better ad placement and lower costs. To improve Quality Scores, ensure keywords align with user search terms, write compelling and relevant ad text, and create a high-quality landing page that matches the ad’s message. Regular performance monitoring allows you to adjust and optimize these elements, ultimately enhancing ad performance and maximizing ROI.

Google AdsGoogle SEOOnline Marketing

Can You Distinguish SEO and SEM?

Whether you’re calling it PPC or SEM, this is an important piece of modern digital marketing. It should never be lumped together or confused with SEO, as they are two completely different marketing functions that happen to have similar-sounding names.

Your ability to succeed with an SEM strategy will be reliant on your ability to track your various ads and plan your ad copy and content in advance. For that, we highly recommend monday.com’s Content Planning and Marketing Calendar templates.

Google AdsOnline Marketing

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Google Ads’ Custom Audiences provide advanced targeting by allowing advertisers to create tailored audiences based on user interests, behaviors, websites visited, apps used, and physical locations frequented. You can retarget users who searched for specific terms on Google and reach them on platforms like YouTube, Gmail, and Google Discover

Google AdsGoogle SEO

SEO and SEM in Digital Marketing: Advantages of Each Acquisition Channel

In reality, SEO and SEM are very different, even though they present similar goals.

SEO focuses on organic traffic, while SEM is all about improving web visibility on search engines. Yes, their goals are very similar, but the methods of achieving them are different. Let’s take a look at some of the differences between search engine optimization and search engine marketing.

The Difference Between SEO and SEM

Integrating search engine optimization and search engine marketing is to achieve better web visibility and search engine rankings.

SEO and SEM are different in terms of achieving your goals. Search engine optimization is an organic search strategy, while search engine marketing is a paid search strategy.

Organic search refers to unpaid search results that are calculated by strict search engine algorithms. You can improve your organic search engine rankings by enhancing various elements of your website, such as title tags, meta descriptions, keyword usage, and many more.

On the other hand, paid search is a digital marketing strategy that focuses on advertising a website through sponsored listings and ad auctions. You can use tools like SEMRush and Google Ads to improve the efficiency of your SEM campaign. You’ll have to pay each time someone clicks on your ads.

Both SEO and SEM are integral for your online marketing campaign. They both serve different purposes that will allow your business to expand digitally. But when it comes to the superior marketing strategy, which one is better: search engine optimization or search engine marketing?

Neither SEO nor SEM is better than the other. If necessary, you should incorporate both of them with your marketing campaign to get the best results. Some aspects of search engine optimization are better than search engine marketing and vice versa.

Let’s look at some of the advantages of search engine optimization and search engine marketing.

Advantages of Search Engine Optimization

1. It’s Cost-Effective

Did you know that it is possible to do SEO for free? Yes, search engine optimization sometimes costs zero dollars, as long as you know how to optimize your website for search engines.

When it comes to search engine optimization, investing a reasonable amount of money in your digital marketing campaign is still advisable, especially for beginners. It is worth the investment since your website can gain long-term online exposure and attract thousands of visitors.

Also, you can outsource your SEO services in Auckland to a marketing agency. Doing so will make search engine optimization less time-consuming and more cost-effective. Your digital agency will help you implement effective marketing strategies to drive more traffic to your website.

2. Gain Long-Term Online Exposure

For building long-term online exposure for your business, nothing does it better than search engine optimization. You can create high-quality content for your website to improve your organic search rankings. Your website should be more searchable on Google and Bing once your digital marketing strategies come into play.

3. SEO Has a High Click-Through Rate

Unlike SEM, SEO has a higher click-through rate (CTR). You can add more value to your website over time if you continue to follow effective search engine optimization practices.

To achieve a high CTR, you have to get on top of a search engine results page. Because of this, your priority should be increasing the amount of traffic to your website by creating high-quality, SEO-friendly content. Your CTR will increase over time once you attract more visitors to your website.

Advantages of Search Engine Marketing

1. Achieve Instant Results

Unlike search engine optimization that takes a while to generate leads, search engine marketing presents a more instantaneous effect on your website. SEM is quicker than search engine optimization, which is also why it’s perfect for small businesses.

SEM is an ideal digital marketing strategy for small businesses since it can improve your web visibility instantly. With SEM, you can get the boost you need to achieve better online exposure, allowing you to reach more potential customers in a short time.

2. It’s Scalable

You have to spend a fair amount of money on your SEM campaign. However, you don’t need to worry about the cost of SEM since it is highly scalable. You can control the amount of money spent on your campaign and avoid overspending.

Also, there’s no smallest amount of money required to spend on SEM. As long as you have a sizable budget, you can integrate SEM into your digital marketing campaign and bid on keywords to generate leads.

3. Pay Only When Necessary

Your paid ads will appear as links on top of Google’s search engine results page. Whenever someone clicks on your ads, only then will you have to pay Google.

The pay-per-click (PPC) type of strategy is a double-edged sword. Yes, each click is a chance that your lead will convert into sales. However, there is no guarantee that your ads will boost your sales. In that case, optimize your ads and website to provide visitors with an exceptional digital experience and increase your chances of success.

SEO vs SEM: Which Is Better?

Both SEO and SEM have their unique advantages. Search engine optimization is ideal for long-term online exposure, while search engine marketing is perfect for generating leads

The best choice for your marketing campaign is to integrate both of them. You’ll have a much better chance of boosting sales if you optimize your website for both search engine optimization and search engine marketing.

Google AdsSocial Media Marketing行业新闻

How a foreign brand success in New Zealand market.

Midea, a famous Chinese brand but probably never been aware of in other lands. This Chinese electrical appliance manufacturer decided to expand to a new market in New Zealand.

Within a short period of time, they already achieved their target.

And how does that happen so easily?

Yep, they have been cooperating with Horntech digital marketing company to build up their branding and impression to the public.

Web development

Horntech has provided a full online marketing service for Midea by helping them create customized websites. One of the most complex things about step into a new market is the local logistic system. It is complicated and frustrated to learn. But horn tech solved this issue by design the website with logistics system solutions.

As an official partner of Shopify, HornTech developed a set of simple and easy-to-use Shopify logistics App. It can accurately calculate the shipping cost of the order to consumers in real-time according to the volume and weight of the product, and the zip code of the destination. It opened up the logistics barriers from offline to online.

Multiple payment options

With the help of several payment options for customers, it totally makes this process more convenient.

Internal synchronous multi-platform ERP

When setting up Midea’s official website in New Zealand, one requirement was to accurately synchronize the website, internal ERP (Enterprise resource planning), and New Zealand’s local trademe platform.

Accurate synchronization of multi-platform orders and internal inventory product information is an impossible demand for many local Chinese merchants. However, Horntech provided Midea with top solutions within two weeks. and within six weeks of signing the contract, Midea’s official online website is already operating. It Greatly improved Midea’s social capital.

Integrated marketing

After discussed of Midea’s demands, Horntech came up with a unique marketing strategy by apply google ads; social media ads; and SEO services to make all of this possible.

And lets the data speak the truth:

Midea’s website browsing users reached nearly 10,000 per month. 80% of new users and 50% of transactions.

Google display ads▼

Google shopping ads▼

Google search ads▼

Google location store visit ads▼

Google SEO

By optimizing the search engine, the organic traffic of Midea’s official website has increased significantly in half a year. The number of website browsing users reached nearly 1,000 per month, and the transaction accounted for 10% of the total.

Midea’s new website has only been online for half a year. HornTech has brought Midea’s organic search volume on multiple highly competitive product keywords to the homepage. And this result can only be achieved in one year by another company.

Social media marketing (Facebook & Instagram ads)

Website browsing users accounted for 15% of the total brought through Facebook and Instagram.

More than 3,500 page views of the website brought by these two social platforms per month.

With the help of horn tech, Midea achieves 60% turnover growth in just a few months, and the return on advertising investment was more than 20 times. They rapidly enhanced Midea’s branding status and made a big influence in the New Zealand home appliances market.

Why choose HornTech?

This young and motivated team provides advanced digital marketing services and IT technical support for the world.

Web design& development

HornTech is the largest Chinese developer and partner of Shopify, WordPress, and Woocommerce. It only takes 7 days to get your website and e-commerce platform online.

Google ads

HornTech is the official certified agent of Google Advertising. It has a professional English advertising optimization team and provides customers with services such as free account opening and multilingual services.

Social media marketing

HornTech is Facebook’s official Marketing Partner. We can help you to maximize conversion and reducing overseas promotion costs, it allowing you to market globally without leaving home.

Google SEO

HornTech’s unique SEO search engine optimization method can quickly help you increase your SEO organic traffic and achieve business goals

If you want to talk with us about your business, welcome to contact us.

Website：https://www.horntech.co.nz/

Contact：+64 93946639

Address：636, Great South Road, Ellerslie, Auckland