How a foreign brand success in New Zealand market.

Midea, a famous Chinese brand but probably never been aware of in other lands. This Chinese electrical appliance manufacturer decided to expand to a new market in New Zealand.

Within a short period of time, they already achieved their target.

And how does that happen so easily?

Yep, they have been cooperating with Horntech digital marketing company to build up their branding and impression to the public.

Web development

Horntech has provided a full online marketing service for Midea by helping them create customized websites. One of the most complex things about step into a new market is the local logistic system. It is complicated and frustrated to learn. But horn tech solved this issue by design the website with logistics system solutions.

As an official partner of Shopify, HornTech developed a set of simple and easy-to-use Shopify logistics App. It can accurately calculate the shipping cost of the order to consumers in real-time according to the volume and weight of the product, and the zip code of the destination. It opened up the logistics barriers from offline to online.

Multiple payment options

With the help of several payment options for customers, it totally makes this process more convenient.

Internal synchronous multi-platform ERP

When setting up Midea’s official website in New Zealand, one requirement was to accurately synchronize the website, internal ERP (Enterprise resource planning), and New Zealand’s local trademe platform.

Accurate synchronization of multi-platform orders and internal inventory product information is an impossible demand for many local Chinese merchants. However, Horntech provided Midea with top solutions within two weeks. and within six weeks of signing the contract, Midea’s official online website is already operating. It Greatly improved Midea’s social capital.

 

 

Integrated marketing

After discussed of Midea’s demands, Horntech came up with a unique marketing strategy by apply google ads; social media ads; and SEO services to make all of this possible.

And lets the data speak the truth:

Midea’s website browsing users reached nearly 10,000 per month. 80% of new users and 50% of transactions.

Google display ads

 

 

Google shopping ads

Google search ads

 

Google location store visit ads

 

Google SEO

By optimizing the search engine, the organic traffic of Midea’s official website has increased significantly in half a year. The number of website browsing users reached nearly 1,000 per month, and the transaction accounted for 10% of the total.

 

Midea’s new website has only been online for half a year. HornTech has brought Midea’s organic search volume on multiple highly competitive product keywords to the homepage. And this result can only be achieved in one year by another company.

Social media marketing (Facebook & Instagram ads)

Website browsing users accounted for 15% of the total brought through Facebook and Instagram.

 

More than 3,500 page views of the website brought by these two social platforms per month.

With the help of horn tech, Midea achieves 60% turnover growth in just a few months, and the return on advertising investment was more than 20 times. They rapidly enhanced Midea’s branding status and made a big influence in the New Zealand home appliances market.

 

Why choose HornTech?

This young and motivated team provides advanced digital marketing services and IT technical support for the world.

Web design& development

HornTech is the largest Chinese developer and partner of Shopify, WordPress, and Woocommerce. It only takes 7 days to get your website and e-commerce platform online.

Google ads

HornTech is the official certified agent of Google Advertising. It has a professional English advertising optimization team and provides customers with services such as free account opening and multilingual services.

Social media marketing

HornTech is Facebook’s official Marketing Partner. We can help you to maximize conversion and reducing overseas promotion costs, it allowing you to market globally without leaving home.

 

Google SEO

HornTech’s unique SEO search engine optimization method can quickly help you increase your SEO organic traffic and achieve business goals

If you want to talk with us about your business, welcome to contact us.

 

Website:https://www.horntech.co.nz/

Contact:+64 93946639

Address:636, Great South Road, Ellerslie, Auckland

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The secret of New Zealand family-owned baby brand —Haakaa

If you own a business of your own, 2020 has been a tough year for you due to the pandemics. However, Haakaa has made their way out of this hell. And their secret is Horntech digital marketing solution.

HornTech is a leading overseas digital marketing agency with a young and motivated team. They determined to provide first-class digital marketing services and IT technical support to the world.

Based on Haakaa’s demands, horn tech has made a customized digital marketing plan for their online sales. And how that go?  Let’s just put the data on the table:

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During the 11 months of cooperation between Haakaa and HornTech. Haakaa’s Google advertising has brought 105,000 browsing users:

 

Their sales and revenue brought by Google ads have significantly increased. The number of orders has increased by 110.73%, and revenue has increased by 116.24%:

 

After work with Horntech, Haakaa website data has remarkable growth – compares to past data, online website sales revenue increased 47.79%. their net profit is nearly 500,000:

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Now let’s look at their google SEO result

You can find 840 organic keywords related to Haakaa on google. And multiple of their pages have included on SERP TOP

The searching keywords brought 6.5k traffic per month on average. And this figure is only the traffic that enters through the PC terminal. The Keywords histogram shows the past 6 months Happening:

Under HornTech’s optimization strategy, Haakaa’s keyword ranking has also achieved continuous improvement, especially after the SEO service. their keyword ranking has achieved a major breakthrough.

 

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A good brand and a good business plus a professional digital marketing agency.

This strong combination of Haakaa×HornTech made everything possible even in this pandemics.

 

If you want to have a talk with Horntech for your business. Please don’t hesitate to contact us!

 

Website:https://www.horntech.co.nz/

Contact:+64 93946639

Address:636, Great South Road, Ellerslie, Auckland

 

 

 

 

 

 

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Google Ads & Facebook Ads

Google and Facebook are the two big players in the digital marketing game. They take up a huge percentage of users time online, and have equally sophisticated advertising networks that give you a whole array options for promoting your brand. The question is, which one is going to give your business the best results? To answer that, we need to figure out what exactly these two platforms offer.

What are Google Ads?

As the world’s largest search engine, Google is the place to be if you want more customers to find you, and Google Ads is the tool that will get you there. Google Ads (formerly known as Google Adwords), offers a wide range of advertising options including:

 

Search Network.

Probably the most well known, Search Network ads are the keyword specific campaigns that appear at the very top of Google search result pages (SERPS). They are short, text based ads that allow you to target the exact words or phrases your customers are looking for, and are based on pay per click (PPC) model, meaning you only pay when a user clicks on your ad.

 

Display Network.

Campaigns on the Google Display Network appear on other websites or apps that have content related to your targeted keywords. These ads can be in image or video format, giving you more creative flexibility.

 

Google Ads Retargeting.

Retargeting is a powerful way to recapture the attention who have interacted with your brand. It uses a tag installed on your website to track users, showing them relevant ads that help drive them back to your website to complete a purchase.

 

While these are the most common Google Ads tools you are likely to use, they are just the tip of the iceberg. Through Google, you can advertise on YouTube, Google Shopping, Maps, and so much more.

What are Facebook Ads?

Facebook is one of the most popular social media platforms, with millions of users logging in every day. Unlike Google, people are not going to Facebook with an intent to solve a problem or look for a product, rather to engage with friends. But that does not mean it is not a powerful advertising medium. In fact, its power lies in how users engage with Facebook.

 

With the Facebook Advertising platform, you can create a wide range of campaigns that are targeted towards specific demographics, behaviours, and interests that users willing share. Audiences can be built on lookalikes audiences of people who have similar profiles to your existing fans, or from additional data linked in from your app or website using the Facebook Pixel.

 

As well, Facebook provides objectives for nearly every style of campaign you could want, from brand awareness and engagement through to lead generation. Ads can use images or videos, forms, appointment schedulers, and are formatted for mobile, Instagram, instant articles, and Messenger, as well as the regular Facebook newsfeed. Whatever industry you are in, there is definitely a way Facebook ads can work for you.

Which one should I use?

The key to determining the answer to that is customer intent. While people use Facebook all the time, the primary motivation is socialising with friends. This is a lot different to Google, where people go to look for specific answers. For that reason, you need to tailor campaigns to match the medium.

 

In Google that could look like a perfectly worded Google Search ad targeted at keywords you know customers are looking for. For Facebook that could be a well-designed brand awareness ad that grabs attention of more potential customers using targeted interests that match your ideal audience profile. Either way, both platforms have the potential to drive the results you business needs.

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SEO vs SEM

Getting started with digital marketing can be an overwhelming process. Not only are there are a multitude of different platforms and strategies to consider, but they all come with their own set of acronyms and jargon you need to learn before you can jump right in. Like SEO and SEM. They both start off Search Engine, but what does that final letter signify, and what actually is the difference?

What is SEM?

SEM stands for Search Engine Marketing, and covers any marketing tactic used to boost a websites ranking in search engines. This includes methods like PPC (Pay Per Click) advertising through Google Ads. With nearly 395 million people actively using Google each month, SEM is an essential strategy for any brand that is trying to grow their business online.

What is SEO?

SEO, or Search Engine Optimization, is considered to be part of SEM, but refers specifically to organic marketing strategies.

 

What is organic you ask? Anything that helps to boost your websites rank in search engines naturally, so that you can attract more free website visitors. This involves proving to the search engines that your website is relevant, authoritative, and the best answer to a users search query.

 

SEO strategies fall into three categories:

  • technical SEO – improving your website’s usability and crawlability.
  • on-site SEO – optimising your content with relevant keywords.
  • off-site SEO – building connections with other authoritative websites.

What is the difference between SEM and SEO?

While SEO is a branch of SEM, when people are comparing SEM and SEO, they are usually referring to paid search engine tactics versus organic. The key difference is that with SEO you are investing in activities that boost your ranking in the organic section, while SEM can involve paying for your website to appear in search engine results as ads.

Which is better for my brand?

Many brands go with both options so that they can take up as much visual real estate as possible. However if you want to pick just one, you will need to consider your brands overall goals.

 

For example, using PPC as part of a SEM strategy is a great way to immediately boost your website traffic. It works well for promotions and campaigns, or for new websites that have yet to gain any credibility in search engines.  On the other hand, SEO tactics are vital if you want your website to show up in the prime search results spots. SEO plans are long term and results take time, but you will be rewarded with a higher click through rate, without having to have a PPC campaign continually running.

 

The important thing is to work out what your brand wants to achieve, and pick the method that best matches you.

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AdWords History Timeline Published

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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