How a foreign brand success in New Zealand market.
Midea, a famous Chinese brand but probably never been aware of in other lands. This Chinese electrical appliance manufacturer decided to expand to a new market in New Zealand.
Within a short period of time, they already achieved their target.
And how does that happen so easily?
Yep, they have been cooperating with Horntech digital marketing company to build up their branding and impression to the public.
Horntech has provided a full online marketing service for Midea by helping them create customized websites. One of the most complex things about step into a new market is the local logistic system. It is complicated and frustrated to learn. But horn tech solved this issue by design the website with logistics system solutions.
As an official partner of Shopify, HornTech developed a set of simple and easy-to-use Shopify logistics App. It can accurately calculate the shipping cost of the order to consumers in real-time according to the volume and weight of the product, and the zip code of the destination. It opened up the logistics barriers from offline to online.
Multiple payment options
With the help of several payment options for customers, it totally makes this process more convenient.
Internal synchronous multi-platform ERP
When setting up Midea’s official website in New Zealand, one requirement was to accurately synchronize the website, internal ERP (Enterprise resource planning), and New Zealand’s local trademe platform.
Accurate synchronization of multi-platform orders and internal inventory product information is an impossible demand for many local Chinese merchants. However, Horntech provided Midea with top solutions within two weeks. and within six weeks of signing the contract, Midea’s official online website is already operating. It Greatly improved Midea’s social capital.
After discussed of Midea’s demands, Horntech came up with a unique marketing strategy by apply google ads; social media ads; and SEO services to make all of this possible.
And lets the data speak the truth:
Midea’s website browsing users reached nearly 10,000 per month. 80% of new users and 50% of transactions.
Google display ads▼
Google shopping ads▼
Google search ads▼
Google location store visit ads▼
By optimizing the search engine, the organic traffic of Midea’s official website has increased significantly in half a year. The number of website browsing users reached nearly 1,000 per month, and the transaction accounted for 10% of the total.
Midea’s new website has only been online for half a year. HornTech has brought Midea’s organic search volume on multiple highly competitive product keywords to the homepage. And this result can only be achieved in one year by another company.
Social media marketing (Facebook & Instagram ads)
Website browsing users accounted for 15% of the total brought through Facebook and Instagram.
More than 3,500 page views of the website brought by these two social platforms per month.
With the help of horn tech, Midea achieves 60% turnover growth in just a few months, and the return on advertising investment was more than 20 times. They rapidly enhanced Midea’s branding status and made a big influence in the New Zealand home appliances market.
Why choose HornTech?
This young and motivated team provides advanced digital marketing services and IT technical support for the world.
Web design& development
HornTech is the largest Chinese developer and partner of Shopify, WordPress, and Woocommerce. It only takes 7 days to get your website and e-commerce platform online.
HornTech is the official certified agent of Google Advertising. It has a professional English advertising optimization team and provides customers with services such as free account opening and multilingual services.
Social media marketing
HornTech is Facebook’s official Marketing Partner. We can help you to maximize conversion and reducing overseas promotion costs, it allowing you to market globally without leaving home.
HornTech’s unique SEO search engine optimization method can quickly help you increase your SEO organic traffic and achieve business goals
If you want to talk with us about your business, welcome to contact us.
Address：636, Great South Road, Ellerslie, Auckland