The Brief

Our focus was to promote Grin as the leading voice in 100% natural toothpaste brand Protecting and growing Grin ’s presence in brands of New Zealand sourced ingredients without sodium lauryl sulfate, preservatives or artificial colours, sweeteners or flavours. . Grin  was also planning a number of changes to its website, including a SEO friendly re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the Grin team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.