In the fast-evolving world of digital search, one thing has become clear: the way people find information online is changing — fast. With AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews becoming more common, traditional SEO is no longer enough. If you want to stay visible, it’s time to add a new strategy to your digital playbook: GEO — Generative Engine Optimization. So, what exactly is GEO, how does it differ from SEO, and why should you care in 2025? Let’s break it...