Google SEO | Tips and Strategies for NZ Websites

Google has just rolled out its August 2025 Spam Update—the first spam-related update in eight months. Announced on August 29, 2025, this update is expected to take a few weeks to fully roll out and will impact all languages and regions. If your website sees changes in traffic or ranking in the next few weeks, this update could be the reason. What Is a Spam Update? A “spam update” is Google’s way of cleaning up low-quality or manipulative content in search results. That means Google...

Would you believe me if I said you don’t need months or big budgets to see real SEO improvements? Well, I’m here to tell you it’s true — and in this post, I’m going to walk you through how to boost your website traffic by 10× in just 30 minutes using a simple three-step SEO plan. This isn’t theory; it’s how one of my clients achieved a massive traffic increase — with no extra spending. By the end of this, you’ll know where to look...

If someone told you that you could dramatically boost your website traffic without spending money or waiting six months, you’d probably be skeptical. But this proven SEO strategy shows that it’s not only possible — it’s also surprisingly simple. Forget massive backlink campaigns or endless content creation. This method is about optimizing what you already have. And with just three core elements, you can start seeing real results within weeks — or even days. Let’s break down this fast-action SEO framework into its three key...

Have you ever wondered why your business doesn’t show up on Google Maps, even though you’ve set up your Google Business Profile and built a website? Worse yet, some of your local competitors—who don’t seem as good—are ranking above you. If that sounds familiar, this article is for you. We’ve broken down the insights from a helpful video by a senior SEO expert who ranked the top 20 local SEO factors. This blog will show you what truly helps your business rank in the Google...

In today’s digital landscape, gaining high-quality backlinks is one of the most effective ways to improve your website’s SEO performance. Whether you're running an e-commerce business or a service-based company, backlinks are critical for boosting authority and visibility in search engines. In this guide, we will show you how to create SEO-friendly linkbait content that attracts backlinks passively, using AI tools, and without requiring coding or design experience. What is Linkbait Content? Linkbait refers to content specifically designed to attract backlinks. Unlike traditional SEO content,...