The way we search online is changing fast. With tools like ChatGPT, Google’s AI Overviews, and Bing Copilot taking center stage, the old-school SEO playbook is no longer enough. If you want your brand to show up in AI-generated answers, it’s time to look beyond SEO and dive into GEO — Generative Engine Optimization. In this blog, we’ll break down how you can make your content more visible in AI search results, based on real-world tests from SEO expert Matt Diggity. Plus, we’ll give you tips you can start using today to get ahead in this new era. Why GEO Matters Now Just a few years ago, ranking #1 on Google meant you were king. But now, when someone searches, they often see an AI summary at the top — and your website might not even be mentioned. Think of GEO as the strategy that gets your content picked up and quoted by AI tools like ChatGPT and Google's AI...

In the past, when people wanted to search for something online, they turned to Google. But in 2025, that's no longer the whole story. Now, people are increasingly asking ChatGPT, Gemini, Claude, or Perplexity for recommendations on everything from skincare products to law firms. These AI chat tools aren’t just giving search results—they’re making decisions and recommendations. So, how do you get these tools to recommend your business? That’s where GEO comes in. GEO, or Generative Engine Optimization, is the practice of optimizing your brand, website, and content to be recommended by generative AI tools.Learn more here: What Is GEO and Why It Matters in 2025 Let’s break down the three major ways you can get into AI-generated recommendations—and what makes GEO different from traditional SEO. 1. If AI Is Using a Web Search, You Still Need SEO Let’s say you ask ChatGPT:“Who are the best custom kitchen installers in London?” Some AI tools like ChatGPT and Perplexity will perform...

The rules of online visibility are changing—and fast. In 2025, more than 60% of Google searches are ending without a single click. That means users are getting their answers directly from AI-generated results, not traditional blue links. For content creators and businesses, this trend signals a major shift. Welcome to the era of Generative Engine Optimization (GEO). 🔗 Learn more: From SEO to GEO: Why Generative Engine Optimization Matters in 2025 From Clicks to Quotes: The Rise of AI Search Search is no longer just about ranking on page one. Tools like Google’s AI Overviews, ChatGPT, and Perplexity AI now answer user queries instantly—by summarizing and citing information from across the web. If your content isn’t optimized for these generative engines, it risks becoming invisible. Unlike traditional SEO (Search Engine Optimization), which aims to get users to click your link, GEO is about getting your content quoted. That means being referenced within the AI's response—often without any click at all....

The world of search is changing—fast. If you're used to doing SEO the traditional way, it's time to look up and meet its new sibling: GEO, or Generative Engine Optimization. But don’t worry, we’ll break it all down in plain English. So, what exactly is GEO? And how is it different from SEO? Let’s get into it. What Is GEO? GEO stands for Generative Engine Optimization. It’s all about making sure your brand or content shows up in AI-powered search experiences—like ChatGPT, Google’s AI Overviews, or Perplexity. In the past, when someone searched for something, SEO helped your web page show up in the list of links. But with AI search, users don’t get a list—they get a direct answer. That’s where GEO comes in. Instead of optimizing just for rankings, you now need to optimize for visibility within AI-generated responses. Why Should You Care? Let’s face it—AI isn’t just a trend anymore. It’s the future of how people search...