AI Search (GEO)
SEO vs GEO: Which AI Search Strategy Does Your NZ Business Need?
SEO and GEO serve different search behaviours. This comparison breaks down costs, timelines, and results for NZ businesses deciding where to...
AI Search Optimization
Generative Engine Optimization — Get Your Brand Recommended by AI
ChatGPT, Gemini, Perplexity, Google AI Overviews — they're answering your customers' questions right now. As an AI SEO agency offering GEO services, we make sure your brand is in those answers.
The Shift
AI SEO — Search Is No Longer Just Google
40% of Gen Z use TikTok and ChatGPT instead of Google. AI Overviews now appear in 30%+ of Google searches. If you're only doing traditional SEO, you're invisible to a growing audience.
🤖 ChatGPT
✨ Google Gemini
🔍 Google AI Overviews
🧭 Perplexity
🍎 Apple Intelligence
Ⓜ️ Microsoft Copilot
GEO vs AIO
GEO vs AIO — Two AI SEO Strategies, One Goal
Both aim to get your brand into AI-generated answers. Different angles, complementary tactics. We do both.
🎯 GEO — Generative Engine Optimization
- Optimise for AI chatbot citations (ChatGPT, Perplexity, Gemini)
- Build entity authority across knowledge graphs
- Structure content for AI extraction and summarisation
- Schema markup, structured data, factual density
- Get your brand recommended in conversational answers
🔗 AIO — AI Optimization
- Bridge traditional ranking with AI synthesis
- Optimise for Google AI Overviews (featured in the box)
- Content structured for both crawlers and LLMs
- Long-tail + conversational keyword strategy
- Appear in both organic results and AI answers
Our Services
Generative Engine Optimization Services
AI Visibility Audit
We test your brand across ChatGPT, Gemini, Perplexity and AI Overviews. You'll see exactly where you appear — and where competitors beat you.
Entity & Schema Strategy
Build your brand's knowledge graph presence. Organization, Product, FAQ, HowTo schema — the structured data AI models trust.
AI-Optimised Content
Content written for both humans and AI extraction. High factual density, clear structure, authoritative sourcing — what LLMs want to cite.
AI Citation Tracking
Monthly monitoring of your brand mentions across AI platforms. Track which queries trigger your brand and measure growth over time.
Technical Foundation
Site architecture, internal linking, crawlability — the SEO foundation that AI engines rely on for source selection.
Authority Building
Digital PR, expert content, third-party citations. AI models recommend brands they've seen trusted sources reference.
Free AI Visibility Audit
SEO + GEO
AI SEO Agency That Builds on Traditional SEO
AI search engines don't exist in a vacuum. ChatGPT references Bing-indexed content. Gemini pulls from Google. Perplexity crawls the web. Strong SEO = strong AI visibility. That's why AI-powered SEO agents and traditional optimisation work together.
- AI Overviews pull from top-ranking organic pages
- ChatGPT's web browsing indexes Google results
- Perplexity cites authoritative, well-structured sources
- Entity authority in Google = entity authority in AI
- Schema markup feeds directly into AI understanding
That's why we integrate GEO/AIO into our existing SEO services — not as an add-on, but as an evolution.
Generative Engine Optimization Insights
How to make your brand cited by AI search engines.
AI Search (GEO)
Is SEO Still Enough in the Age of AI Search? Here’s How to Do GEO Right
The way we search online is changing fast. With tools like ChatGPT, Google’s AI Overviews, and Bing Copilot taking center stage, the old-sch...
AI Search (GEO)
GEO Optimization: How to Get Your Brand Recommended by AI in 2025
In the past, when people wanted to search for something online, they turned to Google. But in 2025, that’s no longer the whole story. Now, p...
AI Search (GEO)
What Is GEO and Why It Matters in 2025: A Deep Dive into Generative Engine Optimization
The rules of online visibility are changing—and fast. In 2025, more than 60% of Google searches are ending without a single click. That mean...
AI Search (GEO)
From SEO to GEO: Why Generative Engine Optimization Matters in 2025
In the fast-evolving world of digital search, one thing has become clear: the way people find information online is changing — fast. With AI...
AI Search (GEO)
GEO vs SEO: What You Need to Know About the New AI Search Era
The world of search is changing—fast. If you’re u […]
FAQ
Generative Engine Optimization (GEO) — FAQ
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your content so AI search engines like ChatGPT, Gemini, and Perplexity cite and recommend your brand. It focuses on structured data, entity authority, and content that AI models can confidently reference.
What's the difference between GEO and AIO?
GEO focuses on getting cited by AI chatbots and search engines. AIO bridges traditional SEO ranking with AI synthesis — ensuring your content appears in both Google organic results and AI Overviews. HornTech covers both strategies as part of our AI Search Optimization service.
Do I still need SEO if I do GEO/AIO?
Absolutely. Traditional SEO is the foundation. AI search engines heavily reference Google's indexed content and authority signals. GEO/AIO builds on top of your SEO to capture the growing AI search channel. They're complementary, not replacements.
How do you measure AI search performance?
We run regular brand queries across ChatGPT, Gemini, Perplexity, and Google AI Overviews, tracking whether your brand is cited, how prominently, and for which queries. We report monthly on AI citation growth alongside traditional SEO metrics.
How long does it take to see results?
AI visibility improvements can appear within 4–8 weeks as content is indexed and AI models update their knowledge. Entity authority builds over 3–6 months. The fastest wins come from structured data and schema implementation, which can impact AI Overviews almost immediately.
Want a site that is GEO-ready from launch?
Our AI Website Builder ships with full schema, AI Overview-friendly markup, and semantic content structure configured from day one. NZ$1,499 fixed quote, first preview in 3 days.
Free AI SEO Audit — Is Your Brand in AI Answers?
Get a free AI visibility audit. We'll test your brand across ChatGPT, Gemini, and Perplexity — and show you exactly where you stand.
Get Free AI Audit →