Your customers aren't only searching links. They're asking AI tools what to buy, who to trust and where to go. We help your business become easier to find, understand and verify across traditional search and AI-generated answers.
“Which Auckland commercial solar installers should I compare?”
“Which New Zealand baby products are best for my needs?”
“Who supplies reliable GNSS surveying equipment in Australia?”
In traditional SEO, customers compare pages on a results screen. In AI-assisted discovery, a response may summarise options, explain trade-offs and reference supporting sources. Your business information needs to stand up in both situations.
GEO (Generative Engine Optimisation) works alongside SEO to improve how clearly your business can be discovered, understood and supported by credible information. No agency can force a recommendation or guarantee a citation.
Explore our SEO services ↗︎One HornTech client recorded 100 enquiries over five months in which customers said they found the business through AI assistants including ChatGPT and Copilot. That is approximately 8% of all enquiries in that period.
Customer-reported attribution captured in the lead platform; it is not a verified AI platform referral or a causal GEO uplift claim. Source: HornTech's previously published client evidence, November 2026.
Ask about our measurement approach ↗︎We work on the fundamentals that support visibility, not speculative tricks that promise a fixed position inside an AI response.
Indexation, internal links, page architecture, crawl accessibility and useful HTML content. If important information is hard to find or understand, AI systems and traditional search both have a weaker starting point.
Clear service explanations, product facts, comparisons and original expertise. We strengthen the pages customers need, without writing vague mass-produced content purely to chase AI citations.
Consistent business details, relevant third-party references, client evidence and structured data that reflects the actual page. We help make claims easier to independently check.
Repeatable query sets, mentions, citations where available, referral visits and qualified enquiries. We examine what is changing and which improvements are worth prioritising next.
We look at the questions people ask, how your brand is represented, and where the website or supporting evidence falls short. An audit is a working plan, not a decorative AI score.
The business information, content, technical accessibility and authority that support traditional SEO also help AI systems find credible sources. GEO gives us another lens on the customer journey, not a replacement for earning organic demand.
Google Search Central confirms there is no special markup required for AI Overviews or AI Mode. We follow documented search fundamentals, monitor observed changes and avoid unsupported ranking guarantees.
AI search measurement is less complete than conventional SEO analytics. We report the signals that can actually be observed, and label estimates or self-reported attribution clearly.
Organic visibility, relevant pages, rankings and search demand.
Repeatable prompt sampling, source references and competitive context where observable.
Identifiable referrals from AI platforms, with attribution limits explained.
What customers report, what they do on site, and what sales teams can validate.
Start with an AI visibility review, combine the work with your existing SEO programme, or discuss a wider growth partnership that joins search, advertising and conversion.
A practical view of GEO, not a promise to control how an AI model answers.
GEO is a practical name for improving the clarity, discoverability and credibility of business information in the context of AI-assisted search and answers. It overlaps substantially with strong SEO, good content and verifiable third-party signals.
No. AI products choose their own answers and sources, and results can change by query, location and context. We improve the information and signals your business controls, then monitor observable visibility over time.
Google does not require special AI schema or llms.txt for AI Overviews or AI Mode. We focus on normal technical SEO, accurate structured data where appropriate, useful text, original evidence and an accessible site.
Organic rankings and traffic are usually measured through Search Console and analytics. AI visibility may involve sampled mentions or citations, identifiable referral visits and customer-reported discovery. These are complementary signals, not interchangeable metrics.
Often, yes. We review your existing search foundation and business goals first. The scope can be integrated into SEO work or discussed as a focused project.
GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation) and AIO (AI Optimisation) are overlapping industry terms. Rather than selling them as three separate algorithms, we focus on search foundations, useful content, independent evidence and measurable AI-search discovery.
There is no fixed timeline or guaranteed placement. The starting point, industry, content quality, authority, platform behaviour and indexing all matter. We agree on priorities and check progress at sensible intervals.
Show us your website. We'll discuss the questions buyers ask, where your search presence stands and what is worth improving next.
