GEO | Tips and Strategies for NZ Websites

The way we search online is changing fast. With tools like ChatGPT, Google’s AI Overviews, and Bing Copilot taking center stage, the old-school SEO playbook is no longer enough. If you want your brand to show up in AI-generated answers, it’s time to look beyond SEO and dive into GEO — Generative Engine Optimization. In this blog, we’ll break down how you can make your content more visible in AI search results, based on real-world tests from SEO expert Matt Diggity. Plus, we’ll give you...

In the past, when people wanted to search for something online, they turned to Google. But in 2025, that's no longer the whole story. Now, people are increasingly asking ChatGPT, Gemini, Claude, or Perplexity for recommendations on everything from skincare products to law firms. These AI chat tools aren’t just giving search results—they’re making decisions and recommendations. So, how do you get these tools to recommend your business? That’s where GEO comes in. GEO, or Generative Engine Optimization, is the practice of optimizing your brand,...

The rules of online visibility are changing—and fast. In 2025, more than 60% of Google searches are ending without a single click. That means users are getting their answers directly from AI-generated results, not traditional blue links. For content creators and businesses, this trend signals a major shift. Welcome to the era of Generative Engine Optimization (GEO). 🔗 Learn more: From SEO to GEO: Why Generative Engine Optimization Matters in 2025 From Clicks to Quotes: The Rise of AI Search Search is no longer just...

In the fast-evolving world of digital search, one thing has become clear: the way people find information online is changing — fast. With AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews becoming more common, traditional SEO is no longer enough. If you want to stay visible, it’s time to add a new strategy to your digital playbook: GEO — Generative Engine Optimization. So, what exactly is GEO, how does it differ from SEO, and why should you care in 2025? Let’s break it...

The world of search is changing—fast. If you're used to doing SEO the traditional way, it's time to look up and meet its new sibling: GEO, or Generative Engine Optimization. But don’t worry, we’ll break it all down in plain English. So, what exactly is GEO? And how is it different from SEO? Let’s get into it. What Is GEO? GEO stands for Generative Engine Optimization. It’s all about making sure your brand or content shows up in AI-powered search experiences—like ChatGPT, Google’s AI Overviews,...