Google’s AI Search Is Here — Is Your Website Ready?
Google just launched its new AI search experience. And let’s be honest — it’s a game changer.
This isn’t just another update. It’s a whole new way people use the internet. With AI answers showing up directly in search results — and tools like Project Mariner that can book restaurants, shop online, or do research for you — users may no longer need to visit your website at all.
That’s a big deal.
Because if your website can’t be understood or used by AI, your traffic and sales could quietly disappear.
But don’t panic. In this post, we’ll walk you through 8 things you can do today to help your website survive — and even grow — in this new AI-driven world.
1. Is Your Website Agent-Friendly?
AI agents can now browse websites and perform tasks like submitting forms. You can test this with tools like manners.im.
Just give the AI a task, like “Tell the website owner I have a Chihuahua that needs training,” and see if it can complete it.
If it fails to find the contact form or struggles to fill it out, that’s a problem.
In the future, more tasks will be done by AI, not humans. So if your site isn’t easy for AI to use, your business could get left behind.
2. Add Structured Data (Schema Markup)
Want Google’s AI to understand what your website is about? Use schema markup.
It’s a special bit of code you add to your pages that helps search engines know:
What services you offer
Where you’re located
Who the author is
What your reviews say
Without schema, AI has to “guess” what your page is about. With schema, it knows right away.
Use Google’s Rich Results Test to see if your site has the right schema. If not, you can use GPT or Perplexity to help generate it. Start with:
LocalBusiness or ProfessionalService for services
Product and Offer for online shops
HowTo and FAQ for tutorials
3. Focus on Long-Tail Questions, Not Keywords
Old SEO trick: use keywords like “best hiking shoes for women.”
New SEO rule: answer questions like “What are the best hiking shoes for women hiking through Patagonia?”
Even if those long questions don’t get much search traffic, AI search engines love them — because they’re specific and helpful.
Use tools like Answer Socrates or ChatGPT to find real questions people ask. Each one can become a helpful blog post that AI will love to recommend.
4. Be Everywhere — Not Just Google
Today’s SEO isn’t just about Google.
It’s about being discoverable on every platform users turn to:
GPT Search (powered by Bing)
Perplexity, Brave, You.com
Instagram, Reddit, Facebook, Pinterest
Don’t have time to post everywhere? Use automation.
We use tools that turn one blog post into:
A LinkedIn post
A Facebook summary
An Instagram reel
A Pinterest pin
Some tools even create the graphics for you automatically. Focus on writing one great post — let AI handle the rest.
5. Is Your Website Fast, Structured, and Easy to Use?
AI and humans both want the same thing: fast, clear, easy-to-navigate websites.
Here are 3 quick checks:
Speed test — Use GTMetrix or Google PageSpeed to make sure your site loads fast.
Header structure — Don’t jump from H1 to H5. Use H1 > H2 > H3 properly so AI can follow your content flow.
Call-to-action (CTA) — As soon as someone lands on your site, they should see a button: “Book a free consult,” “Shop now,” etc.
If even AI agents can’t tell what your site is offering, you’ll lose clicks and conversions.
6. Register for Bing Webmaster Tools
GPT Search uses Bing’s index.
So make sure your website is submitted there.
It’s simple:
Set up an account on Bing Webmaster Tools
Submit your sitemap
Re-submit every time you publish a new blog post
This increases your chances of getting picked up by GPT-powered search engines.
7. Build Simple Web Tools That AI Can’t Replace
Want users (and AI) to stay longer on your site? Build a small web app.
Examples:
Blog title generator
Budget calculator
Ring size finder
These tools are interactive and useful — and AI search engines can’t fully recreate them in search results, so users must visit your site to use them.
Don’t know how to code?
Use tools like Gemini 1.5 Pro or ChatGPT’s Canvas to build it — no programming needed.
8. Keep Yourself Updated
The SEO world moves fast — and Google’s advice doesn’t always match what actually works.
Follow:
Google Search Central (official blog)
Reddit SEO forums
Real-world testing from SEO experts
Or better yet, partner with a team like HornTech.
We specialize in AI SEO strategies like structured data, long-tail content, cross-platform distribution, and agent-friendly site design.
Final Thoughts
This is no longer “business as usual.”
AI search is changing how people find and use websites.
To stay visible, your site needs to:
Be easy for AI to understand
Show up on more platforms than just Google
Give users (and AI agents) a reason to engage
Don’t wait until your traffic drops to zero.
HornTech is already helping businesses like yours stay ahead in the AI search era.
From schema setup to automation, we’ve got the tools and expertise to future-proof your SEO.
👉 Learn more and get started today
