There's a vast difference between the unknown and the unknowable, however. Marketers can use testing to unveil the relationship between specific page-level variables and search rankings. Read on to learn more about: The value of SEO testing. Five SEO testing best practices. Eight SEO tests you can try on your own site. The added value of SEO testing   It’s both risky and expensive to implement a change across your entire site, so it behooves you to evaluate the impact of changes before committing them in-masse. Using an SEO testing approach, you can change a single page or a group of pages and track the results. Overall, SEO testing gives you a competitive edge against more established players in your industry. Using a framework for running SEO tests will allow you to base decisions on data instead of opinions. These updates can help match current expectations while receiving more traffic,...

We're all familiar with SEO for Google, but we must remember that social media platforms have widely used search functions, too! And with this expanded search function on Instagram, optimizing your profile and posts for Insta search is a great way to grow your reach get a leg up on your competition. In this guide, we're going to cover exactly what Instagram SEO is, why it's important, and then provide five steps to optimize your account for search. They include:understand: Identify your keywords Identify your KPIs Optimize your bio Optimize your post descriptions (captions, hashtags) Add alt text What is Instagram SEO?   Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. And though it may not have the same appeal as live streams or carousel ads, it’s as worthy of your time as anything else. By following...

Custom Intent Audiences and Custom Affinity Audiences have been combined into Custom Audiences. Rather than choosing from a preset list of options from Google, we’re able to create our own audiences based on their interests and, in some instances, their search history. I've really come to enjoy using Custom Audiences, so I want to take the time and walk you through all of the options available for you to leverage for better ad performance. They include: Interest & behavior Types of websites browsed Types of apps downloaded Category of the physical location visited What are the Custom Audience options in Google Ads? Custom Audiences are used for display and YouTube ads. Let's go through what each targeting type means and how it can be used. I'll also provide strategies for getting the most out of them and show you how to set up Custom Audiences in your account. 1, Interest...

In this post, I'm going to provide five ways to improve your content which, in turn, will improve its algorithmic readability too. They include:   1, Lose the clickbait titles 2, Don't keyword stuff (even if subtle) 3, Quit the over-paragraphing 4, Nix the bulking out of how-to posts for no reason 5, Link with mercy   Why HUMAN readability is important   As mentioned above, readability ranks. They say greater reading ease: Improves user experience. Increases the chances of your post ranking well for voice search. Appeals to search engines that are increasingly attuned to what human beings perceive as worthwhile writing. How to improve your content readability for SEO   On that note, for the sake of your readers'  sanity, here are a few steps you can take to improve the human readability of your content.   1, Lose the clickbait titles   We're all pretty used to...

You probably have heard wonders about YouTube ads. In fact, you may have seen those good things in action on your own marketing strategy! But don't you wish there was a more cost-effective way to reach out to your YouTube audience?   Research Your Potential Keywords   Keyword research helps identify which terms the audience searches for the most. When it comes to YouTube, there are a few cost-effective ways in which you can carry out this task:   • Looking at the Search Suggestions   Yep, as simple as that. The keywords YouTube offers as suggestions to complete your search can be a great starting point for your SEO strategy since they represent the most searched terms. So, pick a broad keyword related to your content and see what YouTube users have been searching about it!   • Visiting Related Channels   You can always learn from other's mistakes...

Everybody knows that people would rather watch a video than read a big long blog post (I know, I should have done this as a video too—maybe one day). In fact, 59% of executives say they would rather watch a video than reading text. That’s a lot of people. This means that video SEO can have countless benefits: increased watch time, broader brand awareness, and more sales and leads. Search engines like YouTube and Google use the same fundamentals in their algorithms for website and video ranking. The focus is on providing the user with the very best experience possible, and YouTube video search results have now been combined with Google search results to simplify how people search. In this blog, I'm going to walk you through exactly how you can drive traffic to your YouTube videos using some simple SEO tips. 8 simple YouTube SEO tips to rank higher...

In reality, SEO and SEM are very different, even though they present similar goals.   SEO focuses on organic traffic, while SEM is all about improving web visibility on search engines. Yes, their goals are very similar, but the methods of achieving them are different. Let’s take a look at some of the differences between search engine optimization and search engine marketing.   The Difference Between SEO and SEM   Integrating search engine optimization and search engine marketing is to achieve better web visibility and search engine rankings.   SEO and SEM are different in terms of achieving your goals. Search engine optimization is an organic search strategy, while search engine marketing is a paid search strategy.   Organic search refers to unpaid search results that are calculated by strict search engine algorithms. You can improve your organic search engine rankings by enhancing various elements of your website, such as...

Search Engine Optimization (SEO) is one of the biggest game-changers in the digital marketing industry. You can use search engines such as Google, thereby these search engines can attracting more customers to your website and increase its online visibility.   The process is very simple. Using high relative keywords will drive traffic to your website and increase its value. So, Google can make your website appear at the top of various search engine results pages (SERPs).   Introduction to SEO Bloggers publish more than 4 million blog posts every day. This means that almost every minute, hundreds of blog posts appear on the Internet. SEO should be the priority, to have competitive advantages among countless bloggers and website owners   What is search engine optimization? SEO is the process of optimizing your website to rank higher on search engines such as Google and Bing. Doing so should improve your ranking...

Midea, a famous Chinese brand but probably never been aware of in other lands. This Chinese electrical appliance manufacturer decided to expand to a new market in New Zealand. Within a short period of time, they already achieved their target. And how does that happen so easily? Yep, they have been cooperating with Horntech digital marketing company to build up their branding and impression to the public. Web development Horntech has provided a full online marketing service for Midea by helping them create customized websites. One of the most complex things about step into a new market is the local logistic system. It is complicated and frustrated to learn. But horn tech solved this issue by design the website with logistics system solutions. As an official partner of Shopify, HornTech developed a set of simple and easy-to-use Shopify logistics App. It can accurately calculate the shipping cost of the order...

If you own a business of your own, 2020 has been a tough year for you due to the pandemics. However, Haakaa has made their way out of this hell. And their secret is Horntech digital marketing solution. HornTech is a leading overseas digital marketing agency with a young and motivated team. They determined to provide first-class digital marketing services and IT technical support to the world. Based on Haakaa’s demands, horn tech has made a customized digital marketing plan for their online sales. And how that go?  Let’s just put the data on the table: During the 11 months of cooperation between Haakaa and HornTech. Haakaa’s Google advertising has brought 105,000 browsing users: Their sales and revenue brought by Google ads have significantly increased. The number of orders has increased by 110.73%, and revenue has increased by 116.24%: After work with Horntech, Haakaa website data has remarkable growth - compares to past...

[vc_row][vc_column][vc_column_text]Google and Facebook are the two big players in the digital marketing game. They take up a huge percentage of users time online, and have equally sophisticated advertising networks that give you a whole array options for promoting your brand. The question is, which one is going to give your business the best results? To answer that, we need to figure out what exactly these two platforms offer.[/vc_column_text][vc_column_text] What are Google Ads? [/vc_column_text][vc_single_image image="12402" img_size="large" alignment="center" style="vc_box_rounded" css=".vc_custom_1571805362194{margin-top: 30px !important;}"][vc_column_text css=".vc_custom_1571804470282{margin-top: 30px !important;}"]As the world’s largest search engine, Google is the place to be if you want more customers to find you, and Google Ads is the tool that will get you there. Google Ads (formerly known as Google Adwords), offers a wide range of advertising options including:   Search Network. Probably the most well known, Search Network ads are the keyword specific campaigns that appear at the very top...

SEO vs. SEM: Differences, Use Cases, and What’s Best for Your Brand Getting started with digital marketing can be overwhelming. There are countless platforms, strategies, acronyms, and bits of jargon to learn. Two of the most common are SEO and SEM. They both begin with “Search Engine,” but that last letter makes a big difference. This article explains what each term means, how they compare, and when to use one—or both. What Is SEM? SEM stands for Search Engine Marketing and covers marketing tactics designed to increase a website’s visibility in search engines using paid methods—most commonly PPC (pay-per-click) campaigns via Google Ads or Microsoft Advertising. SEM is ideal for rapid visibility, time-bound promotions, and jump-starting traffic for new or low-authority websites. What Is SEO? SEO stands for Search Engine Optimization and refers specifically to organic strategies that help your site rank naturally in search results. The goal is to...